Web Banner + IG Stories Concept

Sephora 2020, Conceptual

Our partners asked us to create a web banner for a news article on the company’s efforts to shift focus from store sales to digital sales. The article emphasizes winning product categories (nail care, skincare, and home scents) that have increased due to the mandated lockdown. I created a series of fictional IG stories to showcase trending products and make shopping these categories easier.