Morphe Gondola Refresh
Forma Brands, Visual Merchandising
A collaborative effort to refresh the Morphe gondola within the Ulta stores. We created graphic codes for the treatment of front strips, trap graphics, duratrans backers, typography, images, and smears to use as a standard within VM.
Front Strips: We divided the front strip in half to create two sections. Top section for key product benefits, which allow customers to compare products within the same category, i.e. finishes/coverages. Bottom section is solely for product category, to allow for ease of navigation and shop-ability along the four-bay gondola.
Trap Graphics: We treated the smears on the trap graphics differently by containing the smears in a box to create uniformity and introduce more color. We also included on-fig images as a visual indicator for customers to find their correct shade.